Kling Store in Shopping Mall “Plaza Norte 2”. Madrid

Performative fashion vs traditional shopping spaces

The brand Kling is characterized by searching performative spaces in the design of their stores to create a dynamic relationship between clients and fashion. That is why, when we designed a store in a mall in competition with other 100 stores we needed to find a unique selling point. We decided to convert the showcase in a scenario that was configured as a volume where designs are the leading roles. This volume also define the circulations of the entire space.