Performative fashion vs traditional shopping spaces
The brand Kling is characterized by searching performative spaces in the design of their stores to create a dynamic relationship between clients and fashion. That is why, when we designed a store in a mall in competition with other 100 stores we needed to find a unique selling point. We decided to convert the showcase in a scenario that was configured as a volume where designs are the leading roles. This volume also define the circulations of the entire space.