Multifaceted communication: transformative biopsy on the Seattle Library.
We are very happy to participate in the International Conference on Architecture an Photography INTER that will be celebrated in Pamplona from 2 to 4 November, 2016.
This International Conference aims to delve into the essential cogitations associated to the development of both disciplines in a contemporary discourse, particularly on their mutual interactions, interferences, intersections and interpretations. Modern architecture cannot be altogether understood without the dissemination of its images. The blending between photography and architecture proved to be particularly fruitful in constructing the modern visual discourse. Architects became conscious of the full potential of photography beyond its documentary value, and photographers of architecture —architects themselves occasionally—, shortly became important composers and broadcasters of that narrative.
Photography is undoubtedly a fundamental tool in the narrative strategy of architecture, both in its creation as its “reproduction”. So much so, that allows us to create new different realities from a same object and gives rise to multiple interpretations. To understand how the communicative strategy has a strong impact on the perception of the architectural object, we turned to such a blunt, pregnant and iconic project as the Seattle Library of OMA. This building has appeared in countless different media related with architecture from such opposite perspectives that, in some cases, the project is unrecognizable. In this regard, we consider this case to be a paradigm of the poly-form architectural communication. We will make a trip visiting different interpretations of this project basically depending on the perspective of photography to verify our hypothesis, after contextualizing the development of the project.
The different approaches will lead us to conclude that the communication in architecture has necessary a strong influence in the message, both in its aspect and content, being an undisputed tool of projection and transformation.